In May 2020, the American Home Furnishings Alliance led a coalition of home furnishings manufacturers, importers, retailers and delivery services that joined forces as the Alliance4Safety to promote industry best practices in response to COVID-19.

After Congress passed the STURDY Act in December 2022, AHFA collaborated with parent groups and child safety advocates to help educate consumers about important home safety issues, including furniture stability, which was the focus of the STURDY Act.

Now, the Alliance4Safety has expanded its focus to provide insights and educational resources to help Americans maintain safer, healthier homes, including sponsoring an annual Furniture Safety Week in October. In addition to this consumer-focused information, the Alliance4Safety assists and supports its industry partners in their efforts to design, produce and market products for safe and healthy homes.